Platforms are taking over the world. You are probably using many more platforms than you realise: Google, Facebook and Twitter, YouTube and Instagram, WhatsApp and Skype – but also Android, App stores, blogs, and everything sharing economy from Airbnb to Uber. As Sangeet Choudary, the world’s go-to person on platforms, puts it: it’s not software that’s eating the world, it’s platforms. Their financial valuations are the stuff of legend, as is their power to disrupt established companies and everyone’s job.
In Platform Scale, Choudary presents everything you need to know to understand platforms and to make your own if you so desire. At the heart of every platform lies a core interaction: producing and consuming news, gossip, photographs, videos, messages – or selling and buying goods, car-rides or nights in spare rooms. Most of us find ourselves on both sides of this interaction, as consumers as well as producers, though usually not in equal amounts. Platforms facilitate this interaction, set the rules, provide trust, and monetize it by taking a cut or leveraging data.
Sangeet Choudary discusses: Is Bitcoin a Revolution?
Choudary walks you through the steps of designing and building your own platform by outlining six core concepts focused on this interaction, ranging from ‘reimagining your business as a platform’ to ‘designing viral growth engines’. He provides helpful illustrations of interaction principles and uses many examples from ubiquitous as well as less familiar platforms. The combination of in-depth conceptual analysis of what makes platforms work and practical advice makes this book so compelling.
If you’re just trying to make sense of the world around you and the disruption caused by platforms, this book will give you everything you need to understand how platforms work. If you’re interested in using the power of platforms for your own project, it will provide you with a clear and inspiring step-by-step guide.
Platform Scale is available for free download on Amazon for one week only, from October 5th to 9th: click here to get your copy.
On our new Innovation site THNKinsights.com you can find an earlier article, Using platforms for lean operational excellence, which showcases Choudary’s principles in his interactions with our participants, and includes video footage.