Amsterdam is the European Capital of Innovation 2016


THNK was born in Amsterdam. A city known for its creativity, entrepreneurship and international trade. In our Creative Leadership Program we work closely with the city and its citizens to come up with innovative solutions for wicked societal problems. Because of its start-up scene, high density of large corporates and diversity of cultures, Amsterdam is a great place to rethink your company’s future.


Bas Verhart Co-Founder of THNK


At THNK, we seek out people with a diverse sense of place, culture, perspective, and context—because when diversity is given space to breathe, we generate ideas, conversations, and results that we wouldn’t otherwise expect. This is how groundbreaking positive change takes root.


Amsterdam is the founding home of THNK. What started as an initiative between the City of Amsterdam and a group of creative minds and business leaders was the beginning of a journey to build a dream school of creative leadership. Together, we accelerate positive change. We are an innovation catalyst in the face of societal challenges.


At THNK Amsterdam, our collective of storytellers, leadership coaches, entrepreneurs, and business leaders join forces to make this quality of common spirit a global baseline. Together with our founding campus and new locations in Vancouver and Lisbon, our home provides a base for our growing community of global leaders to push every creativity boundary for sustainable, long-game implementation.

Want to learn more about dates, pricing etc. of our Amsterdam programs? Simply fill in the form.


Speak to our Amsterdam Program Advisor.




Lisa Ring
Mobile: +31 6 30 70 51 22
Twitter: @LisaAnnRing
Connect with Lisa on LinkedIn







Or contact our Amsterdam office at +31(0)20 6842506

Why Amsterdam?

THNK embodies the DNA of its home of Amsterdam: rich history, international orientation, entrepreneurship, creativity and active citizenship. However, its community of staff, faculty and participants is truly international, with a reach that extends beyond 40 countries.


Firmly rooted here, we made the Westergasfabriek our home for the first five years. This 19th-century former gas factory was transformed into one of the city’s most exciting cultural centers, with old industrial buildings now housing cafes, cinema, and events. On August 31st 2015, we opened our doors to the new THNK Home, located at Keizersgracht 264 in the centre of Amsterdam.


Thanks to its highly diverse culture—with 178 nationalities—and an inventive and tolerant mentality, Amsterdam has grown into an important international hub for creative thought and industry. The city’s unique DNA of creativity, tolerance, diversity, collaboration and trade is reflected in THNK’s highly pragmatic and open culture. For more facts & figures about the city of Amsterdam, take a look here.


THNK was founded in 2010 with a kick-off at the Mayor of Amsterdam’s residence. We catalyzed leaders from the creative and business community as well as the Dutch Prime Minister’s Innovation Platform, and harnessed support from partners including the Dutch Ministry of Economic Affairs, the City of Amsterdam, McKinsey & Company, Droog Design, Vodafone, Stanford and Philips Design. THNK is structured as a social enterprise with a social mission and a sustainable business model, and fits seamlessly into the city of Amsterdam’s ambition to secure a position as one of Europe’s most important start-up cities.







Our team

Co-founded by Bas Verhart and Menno van Dijk in 2010, THNK is now scaling rapidly, while keeping in mind a crystal clear mission: to support creative leaders and innovation enterprises to develop and realize creative solutions to large societal challenges. This mission guides our constant experiment, our learning and adaptations. As THNK´s mission is rather unique, so THNK itself should be.


While the supporting team does all the work behind the scenes, the Amsterdam Faculty is involved in the design and delivery of a THNK programs. This includes the Executive Leadership Program, the in-company programs, and the in-city programs.



Our Home

When you enter our THNK Home in Amsterdam, you’ll notice an open floor plan but what you might not see right away is that everything is on wheels. This turns it into an incredibly mobile, and creative space, perfectly paired with the Creative Leadership Program and variety of participants from around the world.


Inspired by the graphic design story of Studio Lava for THNK, concrete designed a series of multifunctional furniture items to contribute to the identity of the new creative school.






Creative leadership program class 11 begins in March 2017


Our Creative Leadership Program goes beyond a course or a defined timeframe. This experience marks the beginning of a journey—a lifelong pursuit of mastery. It’s a practice and a community that’s humble, curious, and forward-looking, a global network of masters and makers with a shared intention for impact. This community is impact itself.


THNK teaches how to design and implement for impact. As the success of wild spaces is marked by returning birds, we focus on creating sustainable and compounding effect. Design of output (not just the quantification of it) hinges on the pursuit of mastery—on leaders with an imaginative view of their own process and context.



Dates for the Amsterdam Creative Leadership Program Class #12 are:

  • Module 1: 16 September – 22 September 2017
  • Module 2: 17 November – 24 November 2017
  • Module 3: 12 January – 19 January 2018
  • Module 4: 5 March – 11 March 2018