For Eva, moving towards a sustainable future is “not about forcing organizations to use specific solutions or technologies. It’s about having a structured approach to coming up with innovations that deliver the best performance in the context you’re working in.”
One way to do this is by using design interventions, combining technological solutions with user-centric design. Design interventions are being used heavily in the area of eliminating food waste. Food labels, for example, can be confusing, leading to unnecessary food waste. Insignia Technologies’ “Fresh Meter” label aims to alleviate this with a label that changes color based on how much time it’s been since opening the package and the temperature in which the package is stored. Another company, StixFresh, developed stickers that have a combination of plants’ natural defense mechanisms, creating a protective shield. Applying this sticker prolongs a piece of fruit’s shelf life by up to 50%.
Producing simple yet sophisticated design solutions is a great way to make sustainability more accessible for the everyday consumer. Eva says, “Use the facts as a trigger for innovation. We’ve created exponential problems; now we need to develop exponential solutions.”
In a world where we can become paralyzed by fear, something as simple as a smart food label can help us make a difference.