What if a family starting a fair trade lemonade factory had as much access to branding knowledge as a company like Coca-Cola?
This is the question that has guided Anne Miltenburg's work for the past four and a half years. Her education company, The Brandling, helps social impact organizations build stronger brands: "Fortunately, there are a lot of great ideas for change out there, but unfortunately, there's not a lot of focus on how to sell those ideas really well."
This is especially important when you think about competition on a global scale combined with the advance of technology; branding is going to address a more refined level of behavior and experience, instead of merely slapping a logo on a product.
The Brandling combines three pillars to support changemakers in building the brand they deserve: Tools, including a book called "Brand the Change," which serves as a branding guide for social entrepreneurs, nonprofits, and corporate troublemakers. Training, offering workshops for startups and entrepreneurs to build their branding skills and develop their own brand strategies. Tribe, an offline and online community of changemakers and brand experts, and a network of independent trainers worldwide, who come together for events and meetups to solve problems, collaborate, and share knowledge.