From Van Gogh’s paintings to Pharrell Williams’ song Happy to balloon art, all creative outlets aim to connect with hearts and minds, to jolt audiences into a memory, a hope, or a dream. Donné Torr, a DJ and content marketer, talks about her experience in a THNK Move People to Act workshop, looking at the process from storytelling to action.
In the seemingly divergent worlds of music and corporate marketing, creators on both sides seek to strike the right blend of the right story, time, and delivery. These days, we focus a lot on the medium—we’re enamored with the internet and all its implications. But regardless of the mechanics of Twitter versus Facebook, what can we do to sweeten our expression and resonate with more people?