Stories have power.
Power to change mindsets, shift norms, and bring about transformation in how people interact with the world around them.
Take a moment and think about it – our understanding of the world is defined by the stories we hear. Whether from the folktales we hear as children, or the videos and snippets we see each day on news or social media, stories surround us and shape our perspectives.
Through my work, I use stories to reinforce positive narratives around identity and to bring uncelebrated aspects of my country, Kenya, to the fore. In exploring the power of story a couple of key lessons have stood out for me:
- People are hungry for the positive.
- Social media is an unprecedented arena for influencing norms and has the potential to be a force for action.
- Stories are as powerful now as they were in the past; it’s only our mediums that have changed.
Essentially, stories frame our worldview and good stories that are well-told invite us to a place of empathy, understanding, and action.