LittleBitz originated from a group of people across the public and private sectors – from McKinsey and private investors to UNICEF and government workers – who saw an opportunity to change the way we give.
“Our big ambition is to do what Uber did to the transport sector and what Airbnb did to the housing sector. We’re connecting people,” says Pepijn van Dijk, THNK Class 1 participant and Director of LittleBitz.
Instead of giving your money to an organization, LittleBitz makes it possible to send money directly to an individual listed in the UNHCR’s database of displaced persons. The database contains ample information like their living conditions, their past medical history, and the size of their family, providing a “strong KYC,” as Pepijn puts it.
In essence, LittleBitz cuts out of the middleman, allowing you to upload “digital change” to your wallet and donate directly to an individual of your choice.
LittleBitz was designed to meet modern demand for transparency. “It’s pretty outdated to say ‘just trust me,'” according to Pepijn. This is why every time you donate through LittleBitz, you receive a confirmation of withdrawal from the donee.
Pepijn believes that “by making it more transparent, people’s insight and understanding of the situation will grow.” In other words, LittleBitz fosters empathy by connecting donors with the people to which they donate.