Rand Hindi once thought his big idea was a weight loss app. A crazy good weight loss app - way ahead of its time - and one he became so obsessed with he intentionally put on 70 pounds (32 Kilograms) to test out. That was before he met Menno van Dijk, one of the founders of the THNK School of Creative Leadership. Menno taught him that most start-ups have a single good idea that they build themselves around, and if that idea fails, so do they. What sets successful companies apart, according to van Dijk, is that they know what their mission is, and can nimbly iterate and switch up ideas around that mission. If one fails, it’s not the end of the company, merely the end of the idea.
It was like spotting a white rabbit: Hindi decided to chase after the deeper story behind his idea. He joined THNK’s 2012 Executive Leadership class to help him find the source of his passion.
“I found this incredibly smart, diverse group of people who could help. Some of whom because they’d already been on that journey, others because they were extraordinary listeners, and others because they just threw these astounding ideas up in the air for me to catch.”