INITIATIVES | While business may seem to have little to do with the arts and humanities, more and more people are beginning to believe that studying “non-business” subjects is exactly what business leaders of the future are going to need to get ahead. We here at THNK believe that the creative thinker always has the advantage, and are always looking to learn from like-minded initiatives—such as the collaboration between Brown University in Providence and Madrid's IE Business School that combines business with arts and the humanities.
Brown University in Providence, Rhode Island (USA) and IE Business School in Madrid, Spain are collaborating on a new kind of MBA. It is one that combines the business principles that are a standard to any MBA program with the humanities, like philosophy, religion and literature. The goal is to produce knowledgeable, inventive leaders who understand that they are a part of a world community.
This joint venture is meant to inspire students to look at traditional subjects in a different way. What part do the history and culture of emerging markets such as China, India and Brazil play in how these settings are managed? Studying these aspects will give students a much deeper understanding of the political and social factors that they are confronted with when dealing with businesses based in these countries.
The program will ask students to adjust their paradigm regarding business and how it is done. What cultural factors have to be taken into consideration? What unconventional tools can be used to help leaders learn to think more critically? How can leaders change their perspective to face a challenging problem differently?