“For the first week, I really didn’t understand. There was a lot of western-style bonding going on. I appreciated greatly the flexibility of the staff in adjusting exercises like staring into someone’s eyes for 30 seconds, which is profoundly uncomfortable for someone coming from the Middle East. The group immersion took me out of my comfort zone, and it was a while before I truly got it. But when I did, THNK really lit up a light bulb inside my head. It changed my idea, and the idea of what I was trying to do, 100%.
“I’m interested in people who work outside the box without tipping it over, and these were obviously brilliant people who were opening up a lot of boxes. One of my classmates was Reem Khouri, and she was presenting a concept for an agency which would advise businesses on how they measure and improve their social impact, how they could create sustainable models by improving the sustainability of society. THIS was precisely what I was looking for. I wanted to know where I could sign up! She hadn’t started yet, so I told her I’d be her first client. And we’ve been working together ever since.
“So here I am surrounded by these innovative social entrepreneurs who have had experiences in life that I’ve never even imagined possible, and they’re openly sharing their skills and insights and giving to one another in this spirit of cooperation. They’re setting an entirely new context for my thinking.