Virtuleap hit on the vast possibilities of VR to revolutionize education, design, and any field which can benefit from human-centric design. Virtuleap’s algorithm taps into these body signals by collecting a multitude of data points accessible through standard VR technology. The most common and basic Oculus headset and controller have 16 data points receiving signals from your body. Virtuleap created mathematical models that reference behavioral studies to translate that subliminal body language into emotional states. The algorithm can be used in a variety of immersive VR experiences to gauge user response to products and services, tuning into and truly matching user needs at the core.
Virtuleap is set to release its first app, Attention Lab, a futuristic R&D lab where you can play the first game in which you’re deserted on an island. We won’t give away the rest, but we will tell you the rules of the game are not arbitrary. Having tested responses using EEGs, eye tracking tests, and a variety of existing technologies in combination, the rules are geared to trigger specific responses and measure your reactions. The results will reveal an aspect of your personal psychology to you, stored in the Attention Lab for you to reference.
Attention Lab and the first VR game will be available in the Oculus store May 2019. The algorithm is applicable in different content categories and contexts, if you’re interested in running pilot campaigns using neurotech, reach out to Virtuleap via their website. Angel investors that share Virtuleap’s vision: it’s not too late to get in! The company is expanding its base of brainy neuroscientists and developers gearing up to develop more awesome neurotech.
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