THNK introduces new dynamic identity and website

Claire Taylor
April 29th, 2011
Article by: Claire Taylor
THNK introduces new dynamic identity and website

Designers, programmers, researchers, writers, planners, managers working together to solve a slightly wicked problem: How to present THNK to the world. Our new dynamic visual identity and website are a true collaboration of creative minds – and the result of practicing what we preach: co-creation and prototyping.

 

After several months of working with three of Europe’s leading agencies, THNK is delighted to introduce its new look. Design agency Lava created a playful and dynamic visual identity, based in part on important insights gathered by design research agency STBY. Both research and identity come together on THNK.org, designed by the interactive agency LBi.

 

It’s all the result of an intensive process of transdisciplinary creativity, lots of meetings, lots of opinions – and a few disagreements, too – as THNK practiced what they preach: prototyping. THNK set the challenge, and everyone worked together, shared fun and chaotic times – and achieved great results!

 

Through STBY, THNK gathered fascinating and personal insights of potential participants for its creative leadership program. This helped LBi to organize information on the website, and ensures that THNK communicates the information people need and desire.

 

Lava’s designs brought playfulness into the mix with a colorful logo built of THNKBats, variations on an overlapping of the “i” that was taken out of the word “think” in THNK, and which represents ideas, innovation, integrity, interaction, inspiration – as well as the networks that result when individuals collaborate.

To join the upcoming THNK Creative Leadership Program, visit the program page to find out if you qualify or download the program brochure.

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