Adriana Baraldi on her THNK experience

Article by: Adriana Baraldi
Adriana Baraldi on her THNK experience

Adriana Baraldi is a Class 2 participant in THNK's Creative Leadership Program. She has worked as an independent consultant focused on marketing, strategy, and innovation. Her vision is on education as a base for social development, creativity as a resource for innovation, and innovation as a strategy for sustainable development. Read about her THNK experience and what THNK is to her, including the unique mindset when it comes to the THNK program.


Vision, leadership, and values to reach a better future and to succeed with a positive social contribution. It is THNK!


It is about being flexible to seek the balance for social and economic growth, it is about sustainability, shared value, creativity, and innovation demanded by the current world value scenario in order to surf the waves of changes, have fun and be happy.


Nowadays, creativity has been called also as a resource, such as information, energy, and others but there is a unique characteristic on creativity that THNK, appropriately, takes in consideration: creativity is a human phenomenon, it is people on spot.


People that should know how to deal with diversity, multicultural perspectives, ambiguity, empowerment, to grow and harvest as part of one team, dealing with unpredictability and knowing how to apply new ideas with passion and purpose. THNK is made by people and for people who work with freedom and trust each other.


THNK itself is the implementation of a different mindset in the education field, it is creativity in place for innovation, it is flow bringing development through the "next generation of creative leaders that will have a significant societal impact in our world."


I am glad to be THNK!


Adriana is one of the many inspiring leaders who participated in the Creative Leadership Program.

To join the upcoming program and stimulate your own creativity, visit the program page or contact us at