"Transformation occurs when you are newly able to step back and reflect on something and make decisions about it."
– Dr. Robert Kegan
2018 was not a good year for Facebook.
In March, the United Nations and other humanitarian groups blamed Facebook for not doing enough to control the spread of fake news and hate speech on its platform, which helped to fuel violence toward Rohingya Muslims. In April, Facebook Co-Founder and CEO Mark Zuckerberg testified before Congress about the platform's unauthorized use of 87 million users' personal data. In an online mea culpa, Zuckerberg said, "I started Facebook, and at the end of the day, I'm responsible for what happens on our platform. We have a responsibility to protect your data, and if we can't then we don't deserve to serve you."
The company faces criticism internally as well. Former Facebook employees have described a "cult-like" company culture within the organization. One former employee described "a bubble" at the company in which employees are dissuaded from giving managers critical feedback or challenging decisions. Many former employees blamed the cult-like atmosphere partly on Facebook's performance review system, which requires employees to get reviews from five of their peers twice a year. This peer review system pressures employees to forge friendships with colleagues at every possible opportunity.
Why does Facebook keep getting it wrong?