I am a passionate communications strategist and a recently driven entrepreneur working in Riyadh, Saudi Arabia.
After graduating from King Saud University, I found my career in Communications working with Hill & Knowlton Strategies, Riyadh office, where I specialized in social media communications and local market development. I built my career in communications and marketing while learning from the field and working in it, with the help and blessing of successful mentors and continuous self-education. While shifting from a more corporate background, I found my true passion putting my knowledge and expertise in action while working closely with the Saudi Market by joining the creative entrepreneurial world.
As the former Managing Director & Business Development Manager of BeStudio Creative Design House, for a period of 3 years, I led and directed the studio to become a major creative name in Saudi Arabia as they delivered outstanding quality design and understanding in creativity, branding, and brand communications. Certified in 2016 as 'Recommended Branding Agency' Riyadh City Guide by The Times.
I am currently venturing on my personal endeavor to innovate a collaborative Communications and Design Hub that is customized for local Middle Eastern Market aiming at empowering youth and supporting creative entrepreneurs and artists to build on their raw creativity providing them with the required environment and tools to develop, create, and innovate.
When I'm not working, I'm a wander-luster and curious traveler. My passion and diverse background of arts, music, culture and heritage constantly take me to various expeditions and impulse adventure travels. My experiences have taught me a lot about human behavior, cultures and lead me to find inspiration in my surroundings. I consider living to be the best way to gain knowledge and learn to better communicate.