Executive Leadership Program - Amsterdam Class 11
Raised in Lithuania and having lived in London, Moscow, Amsterdam, and Nicosia over the past decade, I never stop learning how this world works.
After receiving an honors degree with a distinction in International Marketing, I have enhanced my professional breadth at BBDO University, completed a series of qualification-based training at Account Planning Group (APG) in London, and hold a Design Management postgraduate certification from the British Higher School of Art & Design.
I have worked with blue-chip enterprises and startups on strategic solutions including organisational development, value propositions, sustainable brand strategies, and creative narratives. I combine my social, strategic, and creative skills to create clarity and come up with solutions for all kinds of challenges.
Currently, I serve as a Head of Strategy, Global Marketing at Wargaming, the global online game development and publishing company behind World of Tanks, a flagship free-to-play video game with a whopping base of 150 million players worldwide. Together with an amazing team, I'm on a mission to delight players' community by creating integrated, multi-channel experiences that blend game design, advertising, branded content, and commerce. Under my leadership, we have set up an in-house agency providing strategic marketing and creative services across the company's video games portfolio. Before transitioning to video games and the entertainment business, I was responsible for digital strategy and brand transformation at Omnicom Group, a leading provider of global marketing services.
I'm working with organizations to unlock and scale growth opportunities. I strongly believe in initiatives based on ideas that come at the intersection of different knowledge domains, and are designed to bring value to people and communities. By day, I'm leading teams to set new benchmarks for innovation and pushing boundaries of creativity in business. By night, guided by the innate curiosity, I'm designing award-winning educational projects.
As a result, in 2018, I was honored to become an Associate Member of the International Academy of Digital Arts and Sciences (IADAS), a New York-based organization that drives the creative, technical, and professional progress of the internet and evolving forms of interactive and new media.
Among other things, I am advising founders and CEOs at a number of fast-growing European technological businesses, as well as working on my own venture ideas.
I'm an educator, workshop partner and facilitator, keynote speaker, and jury member at creative industries conferences, educational institutions, in-company forums, and award shows. I often lecture on strategic design and marketing matters from creative culture to business intelligence.
Often, you can find me running long-distances while preparing for the next marathon race somewhere in the world. To wind down and get a portion of inspiration to use in my work, I love weekend mornings with a good book and black coffee, as well as just wandering around in a high pine forest by the sea, together with my close ones.