I am a brand strategist and creative advisor. I combine my social, empathic, lateral and strategic thinking skills to create clarity and come up with solutions for variety of business and communications challenges organisations face today.
Raised by the Baltic Sea in Lithuania, refined across Europe and having lived in Moscow in recent years, I never stop developing my global perspective. I have spent the last decade in creative industries working for global and regional strategy consultancies and integrated communications agencies like BrandScience, OMD, Proximity, Heraldist & Wondermarks and BBDO Worldwide.
After receiving a honours degree with distinction in Integrated Marketing Communications from the International People’s Friendship University of Russia, I have completed series of qualification-based trainings at The Account Planning Group (APG) in London, and hold a Design Thinking & Innovation postgraduate certification from British Higher School of Art & Design.
My work is all about holistic brand development and innovation for organisations across a number of sectors including FMCG, Automotive, Banking & Finance, DIY & Crafts, Healthcare & Pharma, Telecom, NGOs and Sports. Over the course of my career, I have worked to deliver projects that support positive outcomes for customers and communities around brands like Fazer, BioFoodLab, Honda, Subaru, QIWI Group, IKEA, Teva Pharmaceuticals, Tele2, ModulBank, Youth Time, FC Spartak Moscow.
I have been a strategic advisor for a number of technological start-up companies like whatagraph.com and interactio.io, as well as visiting speaker and curator within the field of Brand Strategy Management & Creative Leadership at British Higher School of Art & Design. I give keynote presentations and workshops at global and regional educational institutions and industry events like ESOMAR, Stockholm Digital Dimensions, Moscow International Advertising Festival Red Apple, The Rhodes Forum.
Driven by natural curiosity, I co-founded Digital Vocabulary, an award-winning initiative aimed to educate and empower modern digital citizens. It's an ongoing pro bono study of human relations with digital media and technology.
I strongly believe in initiatives based on ideas that empower and provide real value to people and communities.