Ana Salcedo Guimarães
Executive Leadership Program - Lisbon Class 02
I engage the world from the viewpoint of constructive connectivity: connecting different ideas, subjects, behaviors, people and projects, while seeking common threads that can promote synergies and positive change. As a teenager, I was European Delegate and Secretary-General in Portugal for the European Youth Parliament, gaining an early understanding of real issues affecting communities and countries, and engaging with democratic mechanisms to enact change. Always interested in a broad variety of subjects, I pursued studies in the areas of science, the arts and business, in Porto, London and Los Angeles.
Diving into the inter-connectedness of all things innovative, I worked as a Consumer Trends Designer, bridging gaps of communication between consumers and businesses and promoting more truthful strategic approaches in an era of ever transformative engagement. I speak fluently five languages and have worked as a consultant in London, Paris, São Paulo and Lisbon. In 2011, I co-founded Manifesto Moda, a brand that connects scientific research, the textile industry and consumers, introducing clothes that are more functional, versatile and imbued with intelligence, true allies of health and well being. A major focus of Manifesto Moda is the development of innovative biofunctional clothes that offer non-toxic, effective protection against mosquito-borne diseases like malaria, dengue and yellow fever, working closely with institutions and governments to help tackle this major health issue.
I develop my innovative work from a core that builds on two powerful creative energies: that of the entrepreneur and that of the activist. Aiming to contribute to a better future for the human family in its one home, I am passionate about driving responsible development within myself and the communities I care for.