Anuraag Trikha

Executive Leadership Program - Amsterdam Class 12

Anuraag Trikha
Former Dir. Brand Communications
I am based in: The Hague

A Global Marketing & Communications Professional with 22 years of multinational brands and market experience which spans working in India (Mumbai and Bangalore), The United Kingdom (London), and The Netherlands (Amsterdam).

The last 22 years have been dedicated to honing my skills at helping shape Global Brands and before joining Heineken I have had the privilege of working with blue-chip companies like Unilever, Proctor & Gamble, Diageo, Fiat, and Yum International in local, regional and global roles in advertising at agencies like Leo Burnett and Bartle Bogle Hegarty. For the last 7 years, I have been the Global Brand Director responsible for Integrated Communications on the Heineken® brand based in Amsterdam shaping the brand stories that spans 192 countries.

  • Part of the team to become the world’s most awarded advertiser 2016 – Gunn Report
  • The most awarded beverage brand in Cannes since 2013 until this year (2017)
  • Part of the Marketing team that was awarded the prestigious Cannes Lions– Creative Marketer of the Year 2015 award.
  • Part of the team to win the Eurobest Marketer of the Year 2016 award