Catherine Smith

Catherine Smith
Marketing and Communications
My experience and deep interests:
I am based in: Amsterdam
THNK connection:


I am the marketing genius responsible for architecting the storytelling process which put Second Life on everyone’s lips in 2007. I engaged THNKers in a fascinating discussion on its early history and meteoric rise, offered a remarkable analysis of why it failed to attract and retain a mass user audience, and laid out why it remains so precious to a core set of users who create and live fantasy lives.