Daniela Krautsack

I am the owner of Cows in Jackets in Vienna, an urban experience and trend consultancy. I am a cultural connector, author, and journalist. I hold an MBA in Media-Management, collect art and lectures at Universities and Conferences around the world, among them: the MIT, Harvard, Parsons School of Design and the festival of creativity in Cannes. I am a leading expert on ambient and unconventional media, and in my work aim to beautify the public space and bridge the gap between economical and creative needs in changing places. "It is only necessary to grow old to become more charitable and indulgent" - Goethe sums up my passion in life.