Darla van Hoorn

EMERGE - Class 07

Darla van Hoorn
Senior Officer Media Relations
My pronouns are: she/her/hers
My experience and deep interests:
I am based in: Amsterdam
THNK connection: THNKer , EMERGE - Class 07

I have 10+ years of experience with helping businesses, governments and NGOs creatively master their PR and communications, to advance their mission.

Throughout my life, traveling has been one of my best teachers of personal development. It has made me aware of the world – not just its impeccable beauty and vibrant cultures, but also issues of global interdependence, environmental degradation, and inequities related to power, resources, and respect. Each experience has been a tiny stepping stone which has gradually led me to devoting my career to tackling the most pressing social and environmental issues facing our world today.

After having started my career working agency-side for various Fast-Moving Consumer Goods clients, I decided to quit my job to go freelance, focusing my energy on attracting clients aiming to change the world for the better. During that time, I spearheaded B2B- as well as consumer-driven campaigns for various initiatives including World Food Day, Ben & Jerry’s, and Solidaridad, providing both strategic advice and hands-on execution.

Currently, I work at the Rainforest Alliance, an international non-profit working at the intersection of business agriculture and forests, to protect nature and improve the lives of farmers and forest communities. My work there revolves around increasing the organization’s visibility in the media, amplifying thought leadership, and strengthening the organizations positioning, through European media relations.

I’m currently based in Amsterdam. When not working, I’m happiest getting my hands dirty gardening, taking road trips with my camper van, or practicing mi Español.