Dax Denneboom

I am a business leader who is passionate about combining the right people and business insights and enabling technology to create a sustainable impact.

I have more than 20 years of all-round commercial and operational experience in e-commerce, retail, omnichannel, and FMCG, created by working in large food multinationals and smaller entrepreneurial companies.

My specialties are growth leadership, creating change and transformation, seeing and understanding insights, setting focus and clear strategies, connecting and energizing people, and getting ambitious results done.

I have broad experience in setting strategies and day-to-day execution, positioning and proposition-building, digital transformation, value chain innovation and new business models, managing multiple distribution models, building data-business dashboards, cascading alignment models, and running a branded business with P&L responsibility.