Elles Roeleveld

I am the Co-founder of Soft Revolt, a start-up using 3D knit technology with the aim to change the lingerie industry; creating completely wireless, yet supportive and comfortable bras for women with all body types. At the same time, saving up to 90% in CO2 emissions with limited transportation and zero waste production.

After working for 10 years in the financial industry, taking on different roles from Certified Lean Six Sigma Black Belt to Manager Business Lending, THNK was the final trigger to change course. Today, I am using the expertise and skills gained in a totally different environment. With a team consisting of knitwear programmers, yarn researchers, and 3D lingerie designers we are developing and testing our prototypes and getting ready to launch products that are soft to the skin, soft to nature, and soft to ourselves.

Working on Soft Revolt gives me great energy. At the same time, the health and happiness of my family is my all. Together with my partner, we have two small children, Philine and Vigo. These two little wonders are my compass in life, putting things into perspective and always making me remember to live in the moment enjoying life as it comes.

I was nominated to become a THNKer by Manuel Zaera