Franklin de Bekker

I am a creative and entrepreneur by heart. I enjoy helping passionate innovators set the conditions for their growth and accelerate their venture building. I have experience in both innovation strategy, brand positioning, and leadership development. When we collaborate, we discover your north star, design experiences, and reimagine stories that lock in audiences and unlock team potential.

I earned a bachelor's degree in graphic design form the Rhode Island School of Design and University of the Arts Utrecht. In my 15-year career that followed, I worked in creative agencies as a multidisciplinary designer, creative director, and innovation strategist. I helped clients and teams approach brand innovation from a holistic, go-to-market perspective, using business design and brand strategy tactics to bring new ventures successfully to market.

I've helped develop initiatives such as a corporate accelerator for B2C startups in the Dutch floriculture sector and I was part of the founding teams in two startups. This experience gives me complete strategic and tactical range in solving bottom-line business problems and applying creativity as a craft in execution.

At THNK, I was part of Class 12 of the Executive Leadership Program. After finishing my journey as a participant, THNK asked me to join their team as a part-time faculty member and contribute to their mission and community. As a business coach and facilitator, I help participants achieve greater clarity of their objectives, priorities, strategies, and actions, related to their endeavors.

Besides work, I enjoy my life in Amsterdam, spending time with my girlfriend and friends in the city and at our family home near the beach in Zeeland. I occasionally escape the city on my motorbike and I love to run, do yoga, and enjoy art.

If you think we have something in common, feel free to connect.