James Munnelly

James Munnelly
Head of Marketing
I am based in: Dublin
THNK connection: THNKer , AMS Class 13

Born in Ireland my parents are farmers which probably explains why I love being outside a lot! 

I live in Dublin and about to start building a new home on the foothills of the Dublin mountains (the perfect mix of city and countryside).  Any advice and help most welcome! 

I'm a ‘marketing gun’. It's been all I’ve ever really wanted to do. Secretly delighted by how broad and misunderstood the term marketing actually is.  I believe in the power of marketing and the importance of purpose and brand.  

I currently lead the marketing function of Bank of Ireland.  A role that has provided great opportunity to grow and develop as the organisation and our country has had to rebuild in the last few years. 

Spent a lot of the last number of years in financial services. Prior to that, I worked in Luxury Goods with Waterford Wedgwood.   

A favourite recent book is ‘Solve for Happy’ by Mo Gawdat the Chief Business Officer at Google X.  Worth a read if you haven't done so already.

I enjoy gym 3 times a week (most weeks). I thrive on positive energy and love to break and rebuild.  Being a recent convert to ‘design thinking’ I’m fascinated by just how fast the world is changing. As a parent, I’m concerned but feel we are standing at the crossroads of a hugely important time.   

The quest for real purpose is something the organisations, communities and individuals constantly strive.

I was nominated to become a THNKer by Samantha Yarwood