Jane Metcalfe

Entrepreneur, board member, advisor, manager and investor
Força da Imaginaçao
Food & Beverages

Professional Title: Entrepreneur, board member, advisor, manager and investor

Industry: Food & Beverages

Currently with: Força da Imaginaçao

Previously with: TCHO Ventures, Inc., Wired Magazine, Wired Ventures Inc, Electric Word

THNK Connection: Forum Guest


After revolutionizing the publishing sector with Wired Magazine, Jane's TCHO is changing the chocolate industry, offering ethical sweets. Jane Metcalfe is a serial entrepreneur, happiest when building companies at the leading edge of change, spreading knowledge and creating experiences that delight.


More specifically, she is an investor and board member, and the former President of TCHO Chocolate, an award winning chocolate brand and factory located in Berkeley CA. TCHO TCHO makes direct investments in cocoa cooperatives involving both knowledge and technology transfer to help farmers improve their production processes and consequently earn more money.


As the Founder and President of Wired Ventures, Inc., Jane's previous life was spent in the field of media and publishing. Since selling the company in 1999, Jane and her partner, Louis Rossetto have developed or invested in various media, technology and real estate projects.