I am a passionate entrepreneur who wants to create positive impact. I love to build brands, create new business concepts and connect people. I have the urge to think differently and get things done.
I have a Masters in Business Administration, specialized in Strategic management (Erasmus University Rotterdam). After many years of experience in international business for lifestyle and FMCG brands, I founded my own company ‘Apollo 11 Creator Studio. We develop new business concepts and help companies to experiment & innovate. With our hands-on mentality and our experience in international business development, product design and brand positioning, we turn ideas into concrete results.
Some examples include FOOOTY, the ball that fits every pocket, to stimulate play and to offer more playtime for everyone.
With PureWaste, we design and develop sustainable merchandise collections for events and companies using no virgin materials, water or dyeing. For every t-shirt we make, we save 2700litress of water.
We also founded Westerlab; a co-creation/retail space where consumers can experience new inspiring products and where creative entrepreneurs can get connected.
I am passionate about PLAY, because it stimulates creativity and brings people together. I love the little things in life, to travel to the unknown and to be challenged by my kids.