Jonathan Primeau

Executive Leadership Program - Amsterdam Class 10

Jonathan Primeau
 Founder and President
My experience and deep interests:
I am based in: Montreal


I am a leader who follows my passions. I have a solid background in the IT industry, management consulting and am a serial entrepreneur.


Born in Montreal, raised in Saudi Arabia and having worked around the world, I have built successful profitable businesses. Dreamer, traveler and thinker, my next personal project will be to cross North America off roads in my Land Rover with my wife and kids.


Highly involved in the community, I sit on several boards focusing on commerce, youth, culture and elderly.  My strongest passion: people.


I am a proud participant of the Governor General’s Canadian Leadership Conference, a graduate of CIREM HEC and a certified Project Management Professional.


My vision is to make beauty, in all of its forms, accessible to people. I am also keen on building business models. With, I wish to design and build the most beautiful cellars in the world. I am mixing the best concepts and materials and bringing the best technology to my exclusive clientele. Through Cul-Sec and Volet Importation, I hope to make small wine producers accessible to people, in a government-controlled industry. With Gauvin Henman, I try to guide people investing in art and tries to make art accessible from a monetary but also to make people comfortable with artists, whether emerging or well established.


My dream is to take care of a vineyard near the mountains where I can teach my favorite sports, cycling and skiing, to my kids.


I offer exclusive experiences allowing people to better connect with themselves and their passions. Through my businesses, I develop innovating products that can be exported worldwide. I ultimately hope to make people happy so they can, in turn, make even more people happy.