Julio Álvarez

Born in Madrid in the 80’s and encouraged by parents working in education to developed a curiosity for culture and languages, I soon realised there was a lot I was missing out on from my 10m2 bedroom.

Since then, I’ve spent summers abroad as a teenager, did an Erasmus year in Brussels, and worked hard to pursue an international career in advertising and communications.

I am passionate about human behaviour, I believe in the power of words, and I think creativity can be an invaluable source for good and progress - and a quite fun ride too.

But I also believe the marketing industry needs an update, and us communication experts have a responsibility. We can keep working on what’s seducing (job titles, industry awards, big brands) or we can start putting our skills at the service of purposeful brands and innovative initiatives looking to impact the world in a positive way.

When I’m not working, I am reading fiction, going to the movies, doodling or playing padel tennis.