Born in Tel Aviv, professionally educated and trained in New York, and living in Amsterdam.
I am a strategic brand and innovation consultant, specializing in brand strategy and venture design. I lead initiatives for companies in need of a comprehensive brand vision and the design management rigor to implement it effectively.
Being a highly trained creative and a strategic thinker allows me to lead complex branding initiatives, which integrates business with design, every step of the way.
As part of the quest to support purpose-driven companies, I mentor and coach ambitious entrepreneurs in the process of discovering and developing compelling propositions that have the potential to create a positive impact.