I was referred to THNK by Itai Talmi.
I believe that life is a journey of endless choices. Exaltation, passion and intellectual curiosity are essential emotions that we need in order to gain the most out of our journeys. My journey is a search for inspiration - I have no doubt about it.
I searched for inspiration while when I was a senior executive in various organizations. Inspiration was crucial for me when I established my own business; I needed it every day while trying to gain a success in various social initiatives that I was involved in; I must have it while making music or experiencing parenthood.
I have 25 years of experience in leading organizations as a senior executive in various industries including high-tech, where I was mainly focusing on leading business and organizational global changes.
I am the founder of Whiteboard Service Design, a consulting firm that I established 5 years ago. Whiteboard is a player in the arena of PSSD – product service and system design. Design thinking is the methodology that we use in order to create value for our customers, which I find a playground full of joy and fun. Within this playground you must have inspiration to enable co-design and innovation while having dialogue with your customers.
A significant path in my journey is voluntarily leading social initiatives.
In the last few years I have been heading a nonprofit organization called A.D.I - Association Duchenne Israel. A.D.I is the Israeli Parent Duchenne Muscular Dystrophy (DMD) organization. A.D.I. was founded in 2011 by five families who have decided to focus on searching for a cure and long term care for all individuals affected by DMD through research, clinical trials, initiating new projects and advocacy. Their challenge is to develop a concept that will amplify public awareness about the disease and by that enlarge the sources for fundraising taking into consideration a wicked problem that DMD is an "orphan disease".