I have spent over twenty-five years as a writer and Creative Director in advertising at big London agencies like Saatchi & Saatchi. I have worked on many global brands and have won a gold at the Cannes advertising festival and two D&AD yellow pencils. I have also written a short film ‘Racing Post’, which was nominated for the BAFTA New Writers award.
I now run Lightbulb, a creativity and innovation consultancy. I am a passionate believer that everyone has the ability to be creative and through my talks and workshops I aim to demystify the creative process and help people discover their own natural ability to be creative.
I have written one book on creativity called How To Be Creative and am currently writing a second entitled Brainhack about techniques to help unleash your brain’s full potential.