Executive Leadership Program - Amsterdam Class 09
I am a creative thinker and multidisciplinary designer with a strong conceptual focus. I use design as a mean to experiment and learn, and to discover new and clever solutions. It is my mission to create experiences which inspire others in playful ways, and foster openness, curiosity, and growth.
My focus does not lie with a specific medium, but rather, is open to finding innovative solutions within any means. As such I have designed, for example, new ways to order taxis with the help of the latest technologies; transformed the humble hamburger into a meaningful tool for intercultural exchange; and investigated how the in-car interface should adapt to deliver on the opportunities of connected cars.
Mid 2015 I founded Mind the Gap. Mind the Gap is a design and innovation company, set out to offer design consulting within the field of product development, and to launch new product initiatives in collaboration with different partners.
Prior to this I worked as a freelance creative director and as a senior user experience designer at frog design and TomTom. I have over 10 years of experience designing for fortune 500 companies from diverse industries. For clients including Vodafone, Nokia and Bosch, I created user experiences for different technology platforms like mobile, desktop, web and the Internet of things.
In 2009, I moved to the Netherlands to help frog design to set up a new studio. Since then I have very much enjoyed living in Amsterdam, and in my spare time I practice yoga and explore foreign cultures and landscapes.