Peter Paulsen

Peter Paulsen
Manager BI, Price Management and Strategy Development
My experience and deep interests:
I am based in: Amsterdam
THNK connection: THNKer , AMS Class 10

I was referred to THNK by Adriana Hoppenbrouwer-Pereira.


Marketeer by heart, retailer by passion. I have been working for HEMA for over 24 years, still looking to innovate in basic, everyday articles as much as possible. I am looking forward to learning from my peers at THNK, to create a culture and way of working in which we can become the #1 retailer in innovative design (again). Apart from my work, I have passion for music, sport (Bootcamp addict; if any of you like it I can organize Bootcamp training for when you are in Amsterdam), cooking (and eating), photography and going to festivals and concerts. Luckily, I don't need much sleep.


Currently, I am responsible for Business and Market Intelligence, Price Management, Trading Insights and Forecast and Strategy Development at HEMA. But have done many other things there: Buyer, Category Manager,  Promo Manager, Format Manager. I enjoy new work and being in a place where there is a lot of change.