Samantha Yarwood

Executive Leadership Program - Amsterdam Class 08

Samantha Yarwood
Program Director & Faculty
I am based in: Toronto, Canada
Other projects and organizations include: Starbucks

Story creator, cheerleader, coach, rule breaker, brand builder, explorer, student = lover of life, community builder, jet setter, believer in the power of possibilities, daughter, sister, friend, connector, dream chaser, singer, wanna be sommelier, chef, yogi, aspiring singer, marketing rock star, and so much more.

I believe in marketing to build the brand, create community, inspire through innovation and accelerate the business. I have a breadth of international experience in the Americas and EMEA including: leading teams across multiple markets, strategic planning, brand management, 360 marketing (traditional & digital), communications, organizational development, budget management, product/portfolio development, quantitative/financial analysis, contract negotiation, vendor and agency management and leading cross-functional project teams.


Currently I am the Director of Marketing EMEA at Starbucks responsible for leading a team across multiple markets supporting a diverse region of 34 countries; launching new brands, marketing channels & innovative products; creating strategic 360 marketing promotions to develop the brand and drive the business; creating, implementing, executing and reviewing trading plans across all markets with a variety of ownership models (company owned, Franchising & Licensing); opening new markets; channel marketing; analyzing business needs and organizational development.