As a brand planner, digital strategist and social entrepreneur, I am a determined dreamer with the staying power to bring imaginative ideas into exciting reality. With a unique ability to connect the dots between popular culture, human factors and business, my deep understanding of emerging media, behavior change and collective action have introduced many original ideas to values-based brands, start ups and non-profits including Starbucks, lululemon, Whole Foods Market and imagine1day.
I am the Managing Director of THNK Vancouver - a creative leadership school for personal and social impact. The Vancouver campus launched in 2015, after being founded in Amsterdam in 2009.
THNK is a natural evolution for me, a chance to facilitate new collaborations between the commercial and nonprofit worlds and to activate the superpowers of some of the world’s future game-changers. I believe THNK will help elevate the city I call home to its worthy position as a creative and innovation capital.