Souraya Sarraf

Executive Leadership Program - Amsterdam Class 08

Souraya Sarraf
My experience and deep interests:
I am based in: Amsterdam

I am currently partner at an executive search firm. I specialize in diversity; making a creative match no only based on past experience but also looking at the person and their aspirations.

I hold a Belgian passport, was born in Beirut, raised and educated in Belgium, and live in the Netherlands. An international environment is where I strive best; both personally as professionally.

I am curious by nature in the past, present, and future; that is why I studied history at the University of Brussels and later in my career signed up for an MBA specializing in strategic marketing. I was the director of the Amsterdam Fashion Institute for six years.

Before that, I have worked in several commercial positions within the Randstad Group. In my last position as International Business Development Manager, I had a global responsibility identifying, assessing, and developing new business opportunities. With that experience in the international field of business, I was able to expand the ambition and international network of the Amsterdam Fashion Institute. I also serve as Chair of the Education Committee for the International Apparel Federation. Furthermore, I am a member of the Jimmy Nelson Foundation.

I am passionate about people, innovation, circularity, fashion, and finding new ways of working with sustainable solutions – making a change in the current system without losing the beauty and the joy that fashion brings.

I have two children and a dog. I love to travel, see and explore new cultures, and like to go to a good concert!