Turki Al Saud
Executive Leadership Program - Amsterdam Class 06
Since 2005, I conceived of a new breed of lifestyle publication in Saudi Arabia, utilizing the digital domain to expand the reach of the "What's Up" brand name. I am a strong believer that there shouldn't be a conflict between mediums - whether it be print or screens - the focus should always be on the message. Although I believe that the content is king, we should realize that on many occasions the medium can be the message - which is true for a product that was designed as a platform for emerging artists and young entrepreneurs such as "What's Up."
I graduated from King Abdulaziz University (Jeddah, Saudi Arabia) with a bachelor's degree in political science in 2007. Indulging in a growing fascination for developing corporate identities and websites has led me to found Truff Studio which occupies most of my time at the moment.
