I have twenty years of global PR experience, hosting and communicating luxury brands across Portuguese language markets.
I am an entrepreneur combining creativity with business to capture opportunities. Adept in building work relationships and creating partnerships, I have worked with the most beautiful brands in the world, including Cartier, Hermès, Prada, David Rosas, and Vila Joya, and connected them with Portuguese artists, Portuguese architecture and other Portguese cultural roots. I’m a quick learner and an impatient, creative entrepreneur, and a family person.
My most recent project is all about art and my city Lisbon, named LisbonWeek. Today I act as President of the lifestyle group XN Lifestyle Group.
Prior to XN Brand Dynamics and LisbonWeek, I organized Lisbon Fashion Week for 10 years, hosted Fashion TV shows at TVI, and produced fashions shows in the 80's, just after quitting my modeling career.
My passions are my kids, my family, dancing to my husband’s music, playing the piano, discovering the world, photographing the world, and creating moments and experiences for others.
I get inspiration from being in silence after having absorbed what I see or hear as a sponge. In an airplane I double the results.