Creativity as a concept remains hard to pin down. Many view the ability to find creative solutions as the pinnacle of creative leadership. Artists, designers, visionaries and thought leaders are all admired for the power of their creative ideas. Creativity is a well-researched topic, covered in many popular science and business economics books. Yet we continue to struggle with the mystique created around the topic, and the intimidating notion that this is a territory reserved for the so-called creatives.
Coming up with new ideas often requires what is referred to as "thinking out-of-the-box" and it's one of our main areas of focus in the Creative Leadership Program. The idea is that our thinking normally follows the same patterns it did yesterday and the day before. Even when we purposely try to use our imagination, our thinking is still structured by the properties of existing concepts and categories.