This article is part of THNK VIEWS. We bridge theory and practice on organizing imagination and innovation by extracting key implications and offering new insights to innovation practitioners from a rich variety of sources. This article provides a commentary on the book Exponential Organizations by Salim Ismail, Yuri van Geest and Peter Diamandis.
The last few years have shown many examples of exponential growth: from the ALS Ice Bucket Challenge that spread like wildfire to the overwhelming market takeover by the iPhone, it seems that a well-designed campaign or product has the potential to go viral. Such examples though are often temporary.
The question is: How can you make an organization grow exponentially?