Innovative Enterprise Paradigm Shifts
This article is part of THNK VIEWS. We bridge theory and practice on organizing imagination and innovation by extracting key implications and offering new insights to innovation practitioners from a rich variety of sources. This article provides a commentary on the book Exponential Organizations by Salim Ismail, Yuri van Geest and Peter Diamandis.
The last few years have shown many examples of exponential growth: from the ALS Ice Bucket Challenge that spread like wildfire to the overwhelming market takeover by the iPhone, it seems that a well-designed campaign or product has the potential to go viral. Such examples though are often temporary.
The question is: How can you make an organization grow exponentially?