Getting innovation to scale can be divided into three main areas: Emergence, Networks, and Waves. This article is on Emergence, the first in a series of three. Through scaling, smart movers can quickly build substantial market shares – or define entirely new markets.
Our research draws on scientific approaches such as Complexity Theory, Behavioral Economics, and Systems Theory. We have divided the topic into three main areas: Emergence, Networks, and Waves. Within these three areas, we have identified different tactics for leaders to benefit from scaling. We call these scaling frames.
- Emergence. As collective behavior, this frame refers to the phenomenon of patterns becoming apparent in complex systems of interacting agents. Innovation leadership can look to make use of emergent collective behavior by designing openness into a system and designing rules for interaction, which allow successful behavior to surface and spread. We have distinguished 13 separate tactics -or scaling frames- that we have clustered under Emergence.
- Networks. Innovation leadership can take advantage of the properties of networks, the structures and technology supporting networks, and the social conditioning that exists with network members to scale their innovations. We have identified six distinct network frames.
- Waves. Waves are a naturally occurring phenomenon in complex systems. It is one thing for innovation leadership to be prepared to watch for waves and catch them when they appear. It is another thing altogether to create, nurture and sustain waves that are steered in the direction of your entrepreneurial vision. We have six Waves scaling frames.