There is a well-known story about an ingenious group of crows that take creative risks by making smart bets. The carrion crows work along busy city streets, making the stoplights and traffic work for them. The crows carry walnuts and other hard to crack nuts, and drop them right where cars will pass and crush them. When the light turns red, they pick up their winnings and fly away.
Birds have used gravity to their advantage for centuries, such as dropping clams from great heights onto rocks, but in this instance, the addition of a human and vehicular element to it raises the game, as well as the success factor. Scientists believe that this new way of working was born of social necessity for growth, not a physical need for food. In the same way that the birds needed to make a literal leap toward evolution, an enterprise must make a smart bet.
Normally, we think of a big bet as a big risk but this is a paradox that creativity is able to break through. You can have the big outcome without the big risk. Traditional leadership says you must trade-off between one and the other. What seems like a very risky move can actually be creatively engineered to be mitigated if it fails.
