This article is part of THNK VIEWS. We bridge theory and practice on organizing imagination and innovation by extracting key implications and offering new insights to innovation practitioners from a rich database of research papers. This article builds on Decentring the Creative Self: How Others Make Creativity Possible in Creative Professional Fields by Vlad Glaveanu and Todd Lubart and discusses the importance of being influenced and leveraging influence.
The myth of the lonesome creative genius has long been debunked. More and more, it is becoming clear that creativity and innovation are the products of social interaction in many ways. People are inherently social beings: we learn by observing and taking in things that we see, hear, read and feel around us. Upon closer inspection, even groundbreaking innovations and outbursts of creativity publicly attributed to a single individual turn out to be the product of a long journey of contemplation, experience and above all, knowledge amassed as a result of interaction with the world.