Innovative Enterprise Scale-Up Design
A curious thing happened on the island of Elba a few years ago. In one of the Tuscan island’s most beautiful beaches, Le Ghiaie, a series of freak waves started to occur with oddly predictable frequency. The crystalline blue waters, a favorite among parents for their peaceful delicate ripples, would suddenly agitate wildly every two hours four times a day, often engulfing a large part of the shore and anything on it.
The small beach became packed over the coming months: first came the nature enthusiasts, closely followed by budding surfers. The word started to spread on this natural spectacle, and tourists started to time their excursions accordingly. This sparked the interest of curious islanders wanting to see it for themselves, until the crowd became so big that local and national news outlets began reporting on the phenomenon.