Amsterdam is the founding home of THNK. What started as an initiative between the City of Amsterdam and a group of creative minds and business leaders was the beginning of a journey to build a dream school of creative leadership. At THNK Amsterdam, our collective of storytellers, leadership coaches, entrepreneurs, and business leaders join forces. Our community of staff, faculty, and participants is truly international, with a reach that extends beyond 40 countries. Together with our founding campus and programs around the world, our home provides a base for our growing community of global leaders to push every creativity boundary for sustainable, long-lasting change.

ARTIS Amsterdam Zoo

Plantage Middenlaan 45, 1018DC Amsterdam, The Netherlands

Bas Verhart
Bas Verhart
 THNK School of Creative Leadership
"THNK was born in Amsterdam. A city known for its creativity, entrepreneurship and international trade. Because of its start-up scene, high density of large corporates and diversity of cultures, Amsterdam is a great place to rethink your company’s future."

Supporting Creative Leaders since 2012

THNK was founded in 2010 with a kick-off at the Mayor of Amsterdam’s residence. We catalyzed leaders from the creative and business community as well as the Dutch Prime Minister’s Innovation Platform, and harnessed support from partners including the Dutch Ministry of Economic Affairs, the City of Amsterdam, McKinsey & Company, Droog Design, Vodafone, Stanford and Philips Design.

THNK is structured as a social enterprise with a social mission and a sustainable business model, aligning with the city of Amsterdam’s ambition to secure a position as one of Europe’s most important start-up cities. Originally situated in the Westergasfabriek and then on the Amsterdam canals, on July 1, 2021, we opened our doors to the new THNK Home, located at the ARTIS Amsterdam Zoo.

Meet the team