Mastering Marketing Creativity: Creative Leadership for Brands
Our big idea: Empowering contemporary marketing leaders to drive progress and performance through creativity.
Why now?
In a world of growing complexity, creative leadership and creative ideas are powerful forces in shaping our future. In the world of business and marketing, creativity drives growth, performance, and change. But most marketing organizations aren’t equipped to unlock the power of creativity. And in the context of fast-changing culture, media, and technology, marketing has become a non-stop balancing act: leading the short and long term, data and intuition, in-house and agency teams, new ways of thinking and working, communications and innovations, strategy and speed, ideas and execution, outside culture and inside politics, purpose, and ROI.
ADCN | Club for Creativity and THNK School of Creative Leadership help you to realize the creative potential and creative effectiveness of your marketing resources: people, ideas, time, and money. Mastering Marketing Creativity© will accelerate your creative leadership capabilities and maximize creativity in the marketing ecosystem and creative process. Together we will grow the brands and teams that create positive impact, for business and society.
Mastering Marketing Creativity is an immersive, 10-week marketing creativity accelerator and creative leadership journey, delivered in collaboration with ADCN | Club for Creativity.
What you'll get:
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Capabilities: Grow eight creative leadership capabilities and maximize creativity in the 1) the marketing ecosystem and 2) the creative process.
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Community: Become part of an exclusive network of ambitious peers, masters, and coaches to learn from the best.
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Content: Get access to the Marketing Creativity library with 100+ resources – videos, cases, articles, podcasts – with insights from companies like Pixar, Google, LEGO, and Patagonia.
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Tools: Start using cutting-edge creative leadership tools and creative problem-solving methods wit you
Who is this program for?
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Marketing managers in a senior and decision-making position, with minimum 10 years experience.
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Responsible for strategy, brand, communications, digital, innovations, product, media, creative, design, and/or other marketing disciplines.
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Driven by the ambition to generate business and societal impact and the curiosity to learn and grow.
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Diverse group – mix of backgrounds, disciplines, company types, and industries – and maximum 40 participants.
Program Alumni
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Spotify
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Leaseplan
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De Bijenkorf
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Rijksmuseum
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Greenpeace
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Grolsch
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Heineken
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Unilever
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Albert Heijn
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ING
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ABN AMRO
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And Many More
Program Journey
The program combines learning and doing with live and digital sessions. In 10 weeks, you will participate in 10 modules. In each module, you will grow a specific creative leadership capability and we will solve marketing creativity challenges. The goal is to maximize creativity and effectiveness in the marketing ecosystem (4 modules) and the creative process (4 modules). In each module, you will spend approx. 30-60 minutes on (self) reflection and action, 30-60 minutes with the masters, 90-120 minutes with your peers in small teams, and 60 minutes plenary with the coaches and class. The total program of 10 modules is 40 hours combined (5 working days) distributed over 5 live sessions and 5 digital sessions.
Module 1
Personal Mastery
Session Master: Niki Kauffmann-Schilling - Director Sustainability & Innovation, Rituals
Session Question: How do you reach mastery as a creative marketing leader?
Session Format: Live at THNK School of Creative Leadership in Amsterdam, subject to the release of covid-19 event restrictions
Module 2
Finance + Politics
Session Master: John Schoolcraft - Global Chief Creative Officer, Oatly
Session Question: How do you create space for and show the value of creativity in your organization?
Session Format: Digital in Zoom
Module 3
Media + Technology
Session Master: Wesley Ter Haar, Founder Media.Monks & Executive Director, S4 Capital
Session Question: How do you manage and leverage non-stop changes in media and technology in creative and effective ways?
Session Format: Digital in Zoom
Module 4
Culture + Society
Session Masters: Roland van der Vorst - Head of Innovation, Rabobank
Session Question: How do you stay truly open to sensing and seizing creative opportunities in culture and society?
Session Format: Live at The Student Hotel in Amsterdam.
Module 5
Inhouse + Agencies
Session Masters: Sandrine Le Goff - Creative Director, co.lab and Thecla Schaeffer - CMO, Tony's Chocolonely
Session Question: How do you bring out the best in your inhouse teams and agency partners?
Session Format: Live at The Student Hotel in Amsterdam.
Module 6
Insights + Strategy
Session Masters: David Snellenberg, Founder & Executive Creative Director, Dawn
Session Question: How do you create unique insights and the best briefings?
Session Format: Digital in Zoom
Module 7
Vision + Story
Session Question: How do you envision, articulate and live the purpose of your brand?
Session Format: Digital in Zoom
Module 8
Ideas + Innovations
Session Master: Caroline Pay - Chief Creative Officer, Headspac
Session Question: How do you create bold and brave ideas for campaigns, products and services?
Session Format: Digital in Zoom
Module 9
Direction + Production
Session Master: Mark van Iterson, Global Design Director, Heineken
Session Question: How do you lead a culture of creative excellence in your organization?
Session Format: Live at FC Hyena in Amsterdam
Module 10
Creativity Accelerator
Session Masters:
Alvaro Sotomayor, Creative Director, Wieden+Kennedy
Boukje Taphoorn, CMO, bol.com
Erik Kessels – Founder, KesselsKramer
Miho Hazama – Conductor, Metropole Orchestra
Session Question: How will you make it all happen?
Session Format: Live at FC Hyena in Amsterdam
Program Dates
starting 09 September 2022
Module 1: September 9, 13:30-17:30 CEST, Live
Module 2: September 15, 13:30-17:30 CEST, Digital
Module 3: September 22, 13:30-17:30 CEST, Digital
Module 4 & 5: September 30, 09:00-17:30 CEST, Live
Module 6: October 6, 13:30-17:30 CEST, Digital
Module 7: October 13, 13:30-17:30 CEST, Digital
Module 8: November 3, 13:30-17:30 CET, Digital
Module 9 & 10: November 11, 09:00-17:30 CET, Live
Price
Early-bird fee:
€3,699 (excluding VAT), valid until Jan 21st
Includes:
- Participation by your creative/agency partner in one module.
- Breakfast, lunch and drinks/bites during the live sessions.
- ADCN Club for Creativity & THNK School of Creative Leadership Certificate (upon completion of min. 80% of the modules).
- Regular fee: €3,999 (ex. VAT)
Payment via bank transfer, IDEAL, or credit card. Payment must be completed before the start of the program.