Mastering Marketing Creativity: Creative Leadership for Brands

Our big idea: Empowering contemporary marketing leaders to drive progress and performance through creativity.

Why now?

In a world of growing complexity, creative leadership and creative ideas are powerful forces in shaping our future. In the world of business and marketing, creativity drives growth, performance, and change. But most marketing organizations aren’t equipped to unlock the power of creativity. And in the context of fast-changing culture, media, and technology, marketing has become a non-stop balancing act: leading the short and long term, data and intuition, in-house and agency teams, new ways of thinking and working, communications and innovations, strategy and speed, ideas and execution, outside culture and inside politics, purpose, and ROI.

ADCN | Club for Creativity and THNK School of Creative Leadership help you to realize the creative potential and creative effectiveness of your marketing resources: people, ideas, time, and money. Mastering Marketing Creativity© will accelerate your creative leadership capabilities and maximize creativity in the marketing ecosystem and creative process. Together we will grow the brands and teams that create positive impact, for business and society.

marketing creativity

Mastering Marketing Creativity is an immersive, 10-week marketing creativity accelerator and creative leadership journey, delivered in collaboration with ADCN | Club for Creativity.

What you'll get:

Who is this program for?

Program Alumni

Program Journey

The program combines learning and doing with live and digital sessions. In 10 weeks, you will participate in 10 modules. In each module, you will grow a specific creative leadership capability and we will solve marketing creativity challenges. The goal is to maximize creativity and effectiveness in the marketing ecosystem (4 modules) and the creative process (4 modules). In each module, you will spend approx. 30-60 minutes on (self) reflection and action, 30-60 minutes with the masters, 90-120 minutes with your peers in small teams, and 60 minutes plenary with the coaches and class. The total program of 10 modules is 40 hours combined (5 working days) distributed over 5 live sessions and 5 digital sessions.

Module 1

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Personal Mastery

Session Master: Niki Kauffmann-Schilling - Director Sustainability & Innovation, Rituals

Session Question: How do you reach mastery as a creative marketing leader?

 

Session Format: Live at THNK School of Creative Leadership in Amsterdam, subject to the release of covid-19 event restrictions

Module 2

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Finance + Politics

Session Master: John Schoolcraft - Global Chief Creative Officer, Oatly

Session Question: How do you create space for and show the value of creativity in your organization?

 

Session Format: Digital in Zoom

Module 3

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Media + Technology

Session Master: Wesley Ter Haar, Founder Media.Monks & Executive Director, S4 Capital

Session Question: How do you manage and leverage non-stop changes in media and technology in creative and effective ways?

 

Session Format: Digital in Zoom

Module 4

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Culture + Society

Session Masters: Roland van der Vorst - Head of Innovation, Rabobank 

Session Question: How do you stay truly open to sensing and seizing creative opportunities in culture and society?

 

Session Format: Live at The Student Hotel in Amsterdam.

Module 5

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Inhouse + Agencies

Session Masters: Sandrine Le Goff - Creative Director, co.lab and Thecla Schaeffer - CMO, Tony's Chocolonely

Session Question: How do you bring out the best in your inhouse teams and agency partners?

 

Session Format: Live at The Student Hotel in Amsterdam.

Module 6

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Insights + Strategy

Session Masters: David Snellenberg, Founder & Executive Creative Director, Dawn

Session Question: How do you create unique insights and the best briefings?

 

Session Format: Digital in Zoom

Module 7

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Vision + Story

Session Question: How do you envision, articulate and live the purpose of your brand?

 

Session Format: Digital in Zoom

Module 8

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Ideas + Innovations

Session Master: Caroline Pay - Chief Creative Officer, Headspac

Session Question: How do you create bold and brave ideas for campaigns, products and services?

 

Session Format: Digital in Zoom

Module 9

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Direction + Production 

Session Master: Mark van Iterson, Global Design Director, Heineken

Session Question: How do you lead a culture of creative excellence in your organization?

 

Session Format: Live at FC Hyena in Amsterdam

Module 10

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Creativity Accelerator

Session Masters:

Alvaro Sotomayor, Creative Director, Wieden+Kennedy
Boukje Taphoorn, CMO, bol.com
Erik Kessels – Founder, KesselsKramer
Miho Hazama – Conductor, Metropole Orchestra

 

Session Question: How will you make it all happen?

 

Session Format: Live at FC Hyena in Amsterdam

Program Dates

starting 09 September 2022

Module 1: September 9, 13:30-17:30 CEST, Live

Module 2: September 15, 13:30-17:30 CEST, Digital

Module 3: September 22, 13:30-17:30 CEST, Digital

Module 4 & 5: September 30, 09:00-17:30 CEST, Live

Module 6: October 6, 13:30-17:30 CEST, Digital

Module 7: October 13, 13:30-17:30 CEST, Digital

Module 8: November 3, 13:30-17:30 CET, Digital

Module 9 & 10: November 11, 09:00-17:30 CET, Live

107 days left to join

Price

Early-bird fee:
€3,699 (excluding VAT), valid until Jan 21st

Includes:

  • Participation by your creative/agency partner in one module.
  • Breakfast, lunch and drinks/bites during the live sessions.
  • ADCN Club for Creativity & THNK School of Creative Leadership Certificate (upon completion of min. 80% of the modules).
  • Regular fee: €3,999 (ex. VAT)

Payment via bank transfer, IDEAL, or credit card. Payment must be completed before the start of the program.

Email ADCN at dinesh@adcn.nl to learn more about your instructors, download the brochure, and apply