Innovation Bootcamp

The power of renewal determines the success of an organization.

The world is changing at an unprecedented pace and today’s solutions do not give way to tomorrow’s questions. It is only by thinking differently that you can remain relevant and competitive as a company. This requires creative leadership: an explorative mindset along with the drive to envision new ideas and solutions. Successful innovation also calls for a logical innovation process, validated by the world’s largest creative companies like Pixar and Amazon.

How do you reach groundbreaking new ideas? How do you make the most of your organization’s innovation power? And what does that mean for you as a leader?

Bootcamp for Creative Leaders

During this Innovation Bootcamp delivered by THNK School of Creative Leadership in collaboration with NRC Live, you will work with a variety of tried and tested tools to shape, structure, and optimize innovation within your organization. You will also explore and develop your role as a creative leader and complete a 360 Creative Leadership Assessment that will provide unique insights about your leadership.

The Innovation Bootcamp is an impactful learning experience for executives and senior professionals who share a passion for innovation. You will be challenged to learn-by-doing and to come up with new ideas and solutions in small groups. Experienced facilitators will provide theoretical frameworks and continuous feedback to help you discover your strengths and development opportunities.

You will leave the Innovation Bootcamp with a toolbox filled with concepts such as Design Thinking, Business Model Innovation, Reframing, and LEAN Startup to apply in your own organization, as well as a deeper awareness of your role as leader.

Day 1

Innovation by Asking New Questions


Where do you stand as creative leader? After a brief introduction, you will get started with your 360 feedback and goals for the program. In teams of three, you will take the first step of the innovation process: exploring the problem. By combining rational analysis with consumer insights, you will learn to come up with new problem definitions.

Day 2

Thinking Big and Breaking Barriers


During the second day, you will develop creative solution spaces by thinking big, reframing beliefs, innovating business models, and using analogies. You will discover how creativity can be structured and practice with proven tools to create game-changing ideas. You will learn how to overcome resistance and inspire others to get the best out of themselves.

Day 3

From Prototype to Scalable Concept


You’ll learn to start with a simple prototype to test assumptions. With quick user testing and feedback loops, you will validate and correct an idea at an early stage. You will also work on the scalability of the concept: what can you add or change to increase the impact? Ultimately, innovation is only reality if you get it in the hands of others and learn how to convey your message through storytelling. The boot camp is completed with a final reflection on the tools, your role as leader and translation to your day-to-day work: how do you bring your insights a step further in your organization?

Bootcamp Faculty

Who should join

Make a difference in your organization by designing innovative concepts, developing innovations for scalability, developing new business models, learning effective management of innovative projects, increasing the innovation output of your teams, and making real impact.

This bootcamp is designed for ambitious executives and senior professionals with a passion for innovation and the drive to lead and shape groundbreaking innovation within their organization.

Do you have more than 10 years of work experience and are you responsible for innovation? Are you involved in developing new products, services and business models within your organization? Are you looking for strategies and methods to come up with new ideas and develop successful innovations? This program is ideal for Innovation Managers, Strategy Managers, and New Business Development Managers.


There are a limited number of places available so sign up early to avoid disappointment.

Marc Jansen
Marc Jansen
Head of Learning & Development for
"THNK combines world-class facilitation with innovative approaches to learning that are both relevant to participants and impactful on our business."

What you will take away

Program Dates


starting 22 May

May 22

May 23

May 24

156 days left to join


-Regular rate for business participants € 2,850.00 + VAT

-Special rate for governments, trade associations and social enterprises € 2,550.00 + VAT

-Special rate for 2 colleagues from the same organization f€ 4.700,00 + VAT

Visit our external partner to register


What are the program dates?

May 22-24, 2019

Where will the program take place?

The program will be held at the THNK Home in Amsterdam at 264 Keizersgracht.

In what language will the course be delivered?

The program is offered in English.

What are the program costs?

-Regular rate for business participants € 2,850.00 + VAT

-Special rate for governments, trade associations and social enterprises € 2,550.00 + VAT

-Special rate for 2 colleagues from the same organization f€ 4.700,00 + VAT

This price includes training facilities, catered breakfast, lunch and program materials. You are responsible for your own dinner and accommodation.

Are discounts available for teams?

Because learning from each other is a very powerful tool and becomes more effective with more colleagues, we offer a discount. If you sign up with two colleagues from one organization, the cost will be lowered per person.

Are tax deductions available?

Did you know that, under Dutch law, a self-employed person or employee can always make use of the personal deduction or tax deduction for study costs? This implies that the cost of education, taking into account a threshold on your income, can be deducted. In this way, the tax authority pays a large part of your education.

What is the class size?

During the bootcamp, you will be led by a team of at least two facilitators in a small group of approximately 15-25 senior executives and senior professionals. The group is big enough to learn from each other and small enough to bring in your own cases to discuss.

How can I register?

Visit the registration page